The students who complete the program successfully are awarded the degree of Bachelor of Arts in Marketing.

This degree is a First Cycle (Bachelor's Degree) program

In the framework of the regulations set by the Higher Education Council of Turkey (YÖK), student admission for this undergraduate program is made through a university entrance examination called YKS. Then, following the submission of students' academic program preferences, the Student Selection and Placement Center (ÖSYM) places the students in the relevant program according to the score they get from ÖSYS.

International students are admitted to this undergraduate program depending on the score of one of the international exams they take, such as SAT, ACT and similar, or their high school diploma score.

Exchange student admissions are made according to the requirements determined by bilateral agreements signed by NEU and the partner university.

Visiting students can enrol for the courses offered in this program upon the confirmation of the related academic unit. Additionally, they need to prove their English language level since the medium of instruction of the program is English.

The students studying in this undergraduate program are required to have a Cumulative Grade Points Average (CGPA) of not less than 2.00/4.00 and have completed all the courses with at least a letter grade of DD/S in the program in order to graduate. The minimum number of ECTS credits required for graduation is 240. It is also mandatory for the students to complete their compulsory internship in a specified duration and quality.

At Near East University, full-time students can be exempted from some courses within the framework of the related bylaws. If the content of the course previously taken in another institution is equivalent to the course offered at NEU, then the student can be exempted from this course with the approval of the related faculty/graduate school after the evaluation of the course content.

BA in Marketing programme aims to blend education and research and thus distinguish ourselves in the community; we serve as a unique resource to teach and advance the application of marketing knowledge, theory, and skills to facilitate linkages between organisations and customers. In addition, by effectively educating our diverse student population to high-performance standards, we prepare them to become productive leaders.

In recognition of our responsibility to support the programs at the Faculty of Economics and Administrative Sciences, the goal of the Department of Marketing is to measurably enhance students' skills and abilities as in the programme outcomes of:

COURSE and PROGRAM OUTCOMES MATRIX (click here)

Successful graduates will be able to work both in public, and private sectors as marketers, managers, public relations officers, educators, and they will also have to skills to carry out their start-up businesses.

The students graduating from this program may apply to graduate programs.

COURSE STRUCTURE DIAGRAM WITH COURSE CREDITS (click here)

Exam Regulations and, Assessment, and Grading

For each course taken at NEU, the student is given one of the letter grades below by the instructor as the semester course grade.  Each grade also has its ECTS grade equivalent

The table below provides detailed information about the local letter grades, coefficients and ECTS grade equivalents.

*for these, the higher grade is applied

In order to be successful in a course, short cycle (associate degree) and first cycle (bachelor's degree) students have to get a grade of at least DD, second cycle (master's degree) students have to get a grade of at least CC, and third cycle (PhD) students have to get a grade of at least CB to pass a course. In addition, for courses that are not included in the cumulative GPA, students need to get a grade of S.

Apart from that, each local grade is equivalent ECTS grade which makes it easier to transfer the grades of mobility periods of students. The chart above shows the ECTS grading system at NEU.

Also, among the Letter Grades;

Grade of I (Incomplete) is given to students who cannot meet all the course requirements at the end of the semester or summer school due to a valid justification accepted by the instructor. Students who receive a letter grade "I" must complete their missing course requirements and receive a letter grade within one week following the end of semester grades or summer school grades submitted. However, in the event of exceptional cases, this period can be extended until two weeks before the beginning of registration for the next Semester, upon the recommendation of the respective Graduate School department head and the decision of that academic unit's administrative board. Otherwise, a grade of "I" will automatically become a grade of FF or U.

Grade of S (Satisfactory) is given to students who are successful in non-credited courses.

Grade of U (Unsatisfactory) is given to students who are unsuccessful in non-credited courses.

Grade of P (Successful Progress) is given to students, who continue to the courses that are not included in the GPA that has a period exceeding one Semester, and regularly perform the academic studies for the respective Semester.

Grade of NP (Not Successful Progress) is given to students, who do not regularly perform the academic studies for the respective Semester for courses that are not included in the GPA and have a period exceeding one Semester.

Grade of EX (Exempt) is given to students who are exempt from some of the courses in the curriculum.

Grade of NI (Not included) is issued to identify the courses taken by the student in the program or programs that are not included in the student's GPA. This grade is reported in the students' transcripts with the letter grade. Such courses are not counted as the courses in the program that the student is registered to.

Grade of W (Withdrawal) is used for the courses that the student withdraws from in the first ten weeks of the Semester following the add/drop period, upon the recommendation of his/ her advisor and the permission of the instructor that teaches the course. A student is not allowed to withdraw from courses during the first two semesters of his/ her associate/undergraduate degree program, and from those courses, he/she has to repeat and receive grade "W" before, which are not included in the grade average. A student can withdraw from two courses at the most during his/ her associate degree study and four courses during his/her undergraduate study upon the advisor's recommendation and the instructor's permission to teach the course. A student has to take the course that he/she withdrew from, the first Semester in which it is offered.

Grade "NA" (Never Attended) is issued by the instructor for students who fail to fulfil the attendance and/or requirements of the course and/or who lose their right to take the end of semester exam because they failed to take any of the exams administered throughout the Semester. Grade "NA" is not considered in the average calculations.

Both the ECTS grades and the local grades of the students are displayed on the official transcript of the students.

In order to graduate from this undergraduate program, the students are required;

to succeed in all of the courses listed in the curriculum of the program by getting the grade of at least DD/S with a minimum of 240 ECTS

to have a Cumulative Grade Point Average (CGPA) of 2.00 out of 4.00

to complete their compulsory internship in a specified duration and quality.

This is a full-time program.

Assoc Prof Dr Ahmet Ertugan, Head of Department, Faculty of Economics and Administrative Sciences, Near East University

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