Dr. Suhaib Ahmed Soomro is an Assistant Professor in the Department of Business Administration at Near East University. He earned his Ph.D. in Business Administration with a specialization in Marketing, where his research explored consumer behavior, influencer marketing, and green intellectual capital. His research interests lie in marketing and tourism, with a focus on customer citizenship behavior, environmental and green marketing, social media marketing, and technology adoption in emerging markets. He has published in peer-reviewed international journals indexed in SSCI, ABS, and ABDC, including the Journal of Sustainable Tourism, Journal of Product and Brand Management and the Journal of Intellectual Capital. Dr. Soomro actively engages in international conferences and workshops, sharing his research insights and fostering meaningful discussions that bridge academic theory and real-world practice. His work explores the exciting intersection of influencer marketing, tourism, neuromarketing, and digital consumer engagement. In addition, he contributes to the academic community as a reviewer for several leading marketing and management journals.