Asst. Prof. Dr. Mohammad Karami (Ph.D.: Honour; M.A., and B.A.: Honors) is a faculty member of the Business Administration department, at Near East University, Cyprus. Mohammad has been working in the field of marketing management in the personal service sector; particularly, in the beauty and cosmetics industry. His primary research interest has focused on consumer behavior, relationship sustainability, behavioral intention, service quality, advertising, and customer satisfaction. Mohammad has published several articles in international academic journals, such as Behavioral Science, Journal of Business Economics and Finance, Journal of Management Marketing and Logistics, International Journal of Management, Accounting & Economics, and Research Journal of Business and Management. Mohammad is currently expanding his research by working on the theory of planned behavior (TPB), social exchange theory (SET), service quality scale, relational benefits, and relationship marketing (RM) and he is eager for any international collaboration in service industry studies.